Ukungcoliswa kwamanzi okubangelwa ukuthembela ngokweqile emanzini angaphansi komhlaba kanye namapayipi amanzi agugile, kanye nokuphathwa kabi kwamanzi amdaka kunegalelo enkingeni yamanzi yomhlaba wonke. Ngeshwa, kunezindawo lapho amanzi ompompi engaphephile khona ngoba angaqukatha ukungcola okuyingozi njenge-arsenic kanye ne-lead. Amanye amabhrendi asebenzise leli thuba ukusiza amazwe asathuthuka ngokuklama idivayisi ehlakaniphile ekwazi ukuhlinzeka imindeni ngamalitha angaphezu kuka-300 amanzi okuphuza ahlanzekile ngenyanga acebile ngamaminerali futhi angenazo izinto ezingcolisayo eziyingozi, ezivame ukutholakala empompini nasemanzini asemabhodleleni. Engxoxweni ekhethekile ne-Financial Express Online, umsunguli kanye ne-CEO yeKara Water ese-New York, uCody Soodeen ukhuluma ngebhizinisi lokuhlanza amanzi kanye nokungena komkhiqizo emakethe yaseNdiya.
Buyini ubuchwepheshe bokusebenzisa umoya emanzini? Ngaphezu kwalokho, uKara uthi ungumkhiqizi wokuqala emhlabeni wokukhipha umoya emanzini angama-pH angu-9.2+. Kuhle kangakanani ngokwempilo?
Umoya-kuya-emanzini ubuchwepheshe obubamba amanzi emoyeni futhi buwenze atholakale. Okwamanje kunezindlela ezimbili zobuchwepheshe ezincintisanayo (i-refrigerant, i-desiccant). Ubuchwepheshe be-desiccant busebenzisa ama-zeolite, afana namadwala entaba-mlilo, ukuze abambe ama-molecule amanzi emoyeni ezimbotsheni ezincane. Ama-molecule amanzi kanye ne-zeolite kuyashiswa, kubilisa amanzi ngempumelelo kubuchwepheshe be-desiccant, kubulale ama-99.99% amagciwane namabhaktheriya emoyeni odlulayo, futhi kubambe amanzi echibini. Ubuchwepheshe obusekelwe esiqandisini busebenzisa amazinga okushisa aphansi ukudala ukuminyana. Amaconsi amanzi awela endaweni yokudonsa amanzi. Ubuchwepheshe be-refrigerant abukwazi ukubulala amagciwane namabhaktheriya asemoyeni - enye yezinzuzo eziyinhloko zobuchwepheshe be-desiccant. Lokhu kwenza ubuchwepheshe be-desiccant bube ngcono kunemikhiqizo ye-refrigerant enkathini yangemva kobhubhane.
Uma esesechibini, amanzi okuphuza afakwa amaminerali anempilo angavamile futhi afakwe i-ion ukuze kukhiqizwe i-pH engu-9.2+ kanye namanzi abushelelezi kakhulu. Amanzi kaKara Pure ajikeleziswa njalo ngaphansi kokukhanya kwe-UV ukuqinisekisa ukuthi ahlanzekile.
Ama-air-to-water dispenser ethu kuphela atholakala kwezentengiselwano ahlinzeka ngamanzi angu-9.2+ pH (aziwa nangokuthi amanzi e-alkaline). Amanzi e-alkaline akhuthaza indawo ene-alkaline emzimbeni womuntu. Indawo yethu ene-alkaline kanye namaminerali amaningi ikhuthaza amandla amathambo, ikhulisa amasosha omzimba, ilawula umfutho wegazi, isiza ekugayweni kokudla futhi ithuthukise impilo yesikhumba. Ngaphandle kwamaminerali angavamile, i-Kara Pure Alkaline Water nayo ingenye yamanzi okuphuza amahle kakhulu.
Kusho ukuthini ngempela ukuthi “isisabalalisi samanzi esisemoyeni” kanye “nesisabalalisi somoya emanzini”? UKara Pure uzoqala kanjani eNdiya?
Amajeneretha amanzi asemoyeni abhekisela kwabangaphambi kwethu, okwakuyimishini yezimboni eyadalwa futhi yaklanywa ngaphandle kokunaka indawo lapho umthengi esetshenziswa khona. I-Kara Pure iyisihlikihli somoya-kuya-emanzini esakhiwe sinombono womsebenzisi. I-Kara Pure izovula indlela yabahlikihli bomoya-kuya-emanzini kulo lonke elaseNdiya ngokuhlanganisa ubuchwepheshe obubukeka njengenganekwane yesayensi futhi buxhumanise nomqondo owaziwayo wabahlikihli bamanzi.
Imindeni eminingi eNdiya inezinhlelo zokuphakelwa kwamanzi ezincike emanzini angaphansi komhlaba. Njengabathengi, uma nje sinamanzi okuphuza, asikhathazeki ngokuthi amanzi ethu avela emakhilomitha ayi-100 ukusuka lapha. Ngokufanayo, ukusuka emoyeni kuya emanzini kungase kube kuhle, kodwa sifuna ukuthuthukisa ukuthembeka kobuchwepheshe bokuphuma emoyeni kuya emanzini. Noma kunjalo, kunomuzwa omangalisayo wokukhipha amanzi okuphuza ngaphandle kwepayipi.
Amadolobha amaningi amakhulu eNdiya, njengeMumbai neGoa, anomswakama ophezulu unyaka wonke. Inqubo kaKara Pure iwukudonsa umoya onomswakama ophezulu kula madolobha amakhulu ohlelweni lwethu bese ikhipha amanzi anempilo kusuka kumswakama othembekile. Ngenxa yalokho, iKara Pure iguqula umoya ube ngamanzi. Lokhu yilokho esikubiza ngokuthi i-air to water dispenser.
Izihlanzi zamanzi ezivamile zithembele emanzini angaphansi komhlaba athuthwa ngengqalasizinda engaphansi komhlaba. I-Kara Pure ithola amanzi ethu emswakama emoyeni okuzungezile. Lokhu kusho ukuthi amanzi ethu atholakala kakhulu futhi awadingi ukwelashwa okubanzi ukuze aphuzeke. Bese sifaka amanzi ngamaminerali acebile ukuze sakhe amanzi ane-alkaline aneza izinzuzo zezempilo ezihlukile.
I-Kara Pure ayidingi ingqalasizinda yamanzi ekwakhiweni, futhi ayidingi omasipala ukuthi bayihlinzeke. Okudingeka nje iklayenti likwenze ukuyixhuma. Lokhu kusho ukuthi amanzi e-Kara Pure ngeke athole izinsimbi noma izinto ezingcolisayo emapayipini agugile.
Ngombono wakho, umkhakha wokuhlunga amanzi eNdiya ungazuza kanjani ngokusetshenziswa kahle komoya ezindaweni zokuhambisa amanzi?
I-Kara Pure ihlanza amanzi omoya isebenzisa inqubo entsha yokushisa ukuze kuqedwe amagciwane ahamba emoyeni, amabhaktheriya kanye nezinye izinto ezingcolisayo. Amakhasimende ethu ayazuza ezihlungini zethu ezihlukile zokumbiwa phansi kanye nama-alkalizer. Ngakolunye uhlangothi, umkhakha wokuhlunga amanzi waseNdiya uzozuza ekufinyeleleni okusha kulesi sihlungi se-premium.
Amanzi aseKara angena eNdiya ukuzobhekana noshintsho olubi kwinqubomgomo yezinye izixazululo zamanzi okuphuza. I-India iyimakethe enkulu enabathengi abakhula ngesivinini esikhulu kanye nesidingo samanzi esikhulayo. Njengoba kunezinqumo zenqubomgomo zokunciphisa umthelela omubi wemvelo we-reverse osmosis (RO) nokuvimbela izinhlobo zamanzi mbumbulu ukuthi zingafiki ezingeni eliphezulu, i-India idinga kakhulu ubuchwepheshe bamanzi obusha nobuphephile.
I-Kara Water izibeka njengophawu abantu abalufunayo njengoba i-India iqhubeka nokushintshela kwayo ezimpahleni zabathengi abaklami. Le nkampani ihlela ukuba nomthelela wokuqala eMumbai, isikhungo sezimali esixinene kakhulu eNdiya, ngaphambi kokunwebeka kulo lonke elaseNdiya. I-Kara Water ifuna ukwenza ukuhweba kusuka emoyeni kuya emanzini kube yinto evamile.
Imakethe yokuhlanza amanzi eNdiya ihluke kanjani uma iqhathaniswa neyase-US? Uhlela kusengaphambili inselele, uma ikhona?
Ngokusho kwedatha yethu, abathengi baseNdiya bayazi kakhulu izihlanzi zamanzi kunabathengi base-US. Uma wakha uphawu ezweni lamazwe ngamazwe, kufanele ube nesibindi sokwazi amakhasimende akho. Wazalelwa futhi wakhulela e-United States, i-CEO uCody wafunda ngokwahlukana kwamasiko ngokukhula nabazali bokufika abavela eTrinidad. Yena nabazali bakhe babevame ukungaqondani ngamasiko.
Ukuze athuthukise iKara Water ukuze iqalwe eNdiya, unesifiso sokusebenza nezinhlangano zamabhizinisi endawo ezinolwazi lwendawo kanye nokuxhumana. IKara Water yaqala ukusebenzisa i-accelerator ephethwe yiColumbia Global Centre eMumbai ukuqala ulwazi lwayo lokwenza ibhizinisi eNdiya. Basebenzisana ne-DCF, inkampani eqala imikhiqizo yamazwe ngamazwe futhi ehlinzeka ngezinsizakalo zokuthumela ngaphandle eNdiya. Baphinde babambisana ne-ejensi yokumaketha yaseNdiya iChimp&Z, enokuqonda okujulile kokwethulwa kwemikhiqizo eNdiya. Imiklamo yeKara Pure yazalelwa eMelika. Lokho kusho ukuthi, kusukela ekukhiqizeni kuya ekukhangiseni, iKara Water iwuphawu lwaseNdiya futhi izoqhubeka nokufuna ochwepheshe bendawo kuzo zonke izigaba ukuze banikeze iNdiya imikhiqizo engcono kakhulu yezidingo zayo.
Njengamanje, sigxile ekuthengiseleni isifunda saseGreater Mumbai futhi izithameli zethu eziqondiwe zingamakhasimende angaphezu kuka-500,000. Ekuqaleni sasicabanga ukuthi abesifazane bazoba nesithakazelo esikhulu kumkhiqizo wethu ngenxa yezinzuzo zawo zezempilo ezihlukile. Ngokumangazayo, abaholi bebhizinisi noma bezinhlangano noma abaholi abafisayo babonise isithakazelo esikhulu kumkhiqizo ukuze usetshenziswe emakhaya abo, emahhovisi, emakhaya emindeni eyandisiwe nakwezinye izindawo.
Uyithengisa kanjani iKara Pure? (Uma kusebenza, sicela usho iziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi)
Njengamanje senza imisebenzi yokumaketha nokuthengisa online ngokusebenzisa abameleli bethu bempumelelo yamakhasimende. Amakhasimende angasithola ku-http://www.karawater.com noma afunde kabanzi emakhasini ethu ezinkundleni zokuxhumana ku-Instagram.
Lo mkhiqizo ugxile kakhulu emakethe esezingeni eliphezulu ngenxa yamanani kanye nensizakalo, uhlela kanjani ukwethula lo mkhiqizo emakethe yezinga lesi-2 kanye nezinga lesi-3 eNdiya?
Okwamanje sigxile kakhulu emadolobheni asezingeni lokuqala lapho sithengisa khona. Ayanda aye emadolobheni asezingeni lesibili nelesithathu. Sihlela ukubambisana ne-EMI Services ukuze sikwazi ukuthuthukisa iziteshi zokuthengisa emadolobheni asezingeni lesibili nelesithathu. Lokhu kuzokwandisa isisekelo samakhasimende ethu ngokuvumela abantu ukuthi bashintshe isu lethu lezezimali ngokuhamba kwesikhathi ngaphandle kokudinga ukuzivumelanisa nezimo.
Thola izibuyekezo zemakethe ezabiwe ngesikhathi sangempela kanye nezindaba zakamuva zaseNdiya kanye nezindaba zebhizinisi ku-Financial Express. Landa uhlelo lokusebenza lwe-Financial Express ukuze uthole izindaba zakamuva zebhizinisi.